Hi there, and MERRY CHRISTMAS! It’s getting close to Santa’s big day, and I hope that’s finding you full of cheer and checking off the to-do list!

I was at the Post Office to mail all the packages from this weekend, and the clerk said the holiday crush hasn’t been what it used to be – our guess is gift cards popping up for every place around! Since you might be doing gift cards too, I thought reviving this old idea would be helpful; I’d made a reel for Instagram and figured I’d pop it onto YouTube too for those who don’t do IG.

Note: you can ask Santa for an Art-Classes gift card – and be sure to use it for the Christmas Day sale!

Quick measurements:

  1. Card stock is 4 -1/4“ x 11“ 
  2. Score at 4 -1/2″, 5-1/2″, 6-1/2″
  3. Card will be 3-1/2″ x 4-1/4″

Pop up gift card holder #short

Watch the video below and scroll to the end to leave comments or questions — or click HERE to watch it on YouTube and leave comments over there. I read both dutifully!

That longer tutorial….

If you want to see the longer one with card decoration, the video is below or the blog post is right here.

Watch the video below and scroll to the end to leave comments or questions — or click HERE to watch it on YouTube and leave comments over there. I read both dutifully!

Testing 1 2 3: switching things up

With as brutal a year as I and other creatives have had, I’ve been doing a lot of reading and seeking help to figure out how to work around algorithms and audience changes. And I’m going to do a few things in the year ahead.

1. Posting time change

The time of day that I post has been mornings. For years. But my “analytics” show that more folks click through to my videos after 4pm Pacific time….both on YT and Fb! Which entirely clashes with the IG analytics which show 9am-noon is my sweet spot there. Very annoying to have both of them so far apart and nothing seems to be working since midsummer! But for a while at least I’m going to try posting later in the day a la YT and Fb’s recommendations, and see if that makes a difference. But see #3 if you’re one of my morning peeps.

2. Using Pinterest again.

I sometimes feel like I’m a failure as an artist for not using visuals on Pinterest! I had posted to it eons ago, then stopped, and my boards had become a total wreck full of gibberish and nothing sorted. So I procrastinated the last few days on other projects, and started…well….reorganizing! And why? Because I got a notification from Pinterest that my pins get – A MILLION VIEWS A MONTH. So what the HECK has been wrong with me that I’m not using it more? So feel free to go follow me or my boards or whatever you like to do. I’ll be creating some graphics to post there only, as a treat to Pinterest followers.

 3. Using YT posts differently.

I’m going to start using the Premiere and Post functions over on YT too – if you’d like to weigh in on polls, get peeks at what’s coming, etc, that’s where you’ll get a morning heads-up about what will post later in the day and – on occasion help me decide what to post for content too. A new poll is up today! 🙂

What are your thoughts?

Will the time change mess you up, or work better? What kinds of things would you like to see on Pinterest specifically? Do you watch the subscription tab where you’d see things like premieres and polls and peeks?

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  1. Shannon

    First, your content, and talent, is amazing. Whatever is most profitable for you is what I would do.

    Personally, I never check email. Perhaps every other day (I’m in my 50s). Most of my notifications are via my phone.

    Nightly, I check my favorite crafting blogs.

    I would take the time to traverse to Washington to take an in person class. I prefer these to video classes. Craft classes/retreats/etc. need to come back.

  2. Karen Zemko

    Couldn’t find the poll on YT either, so will post my comment here. I always do my email in the morning. Rarely do I check it the rest of the day. That being said, if you post in the afternoon, I will simply get it the next morning and see it then. So whatever works for you or makes your life easier (and more profitable) is fine with me.

  3. Karen Jackson aka Poley on YOUTuBe

    Wow awesome idea! Thank you for this..
    I’ve got trouble with my eyes i have to race throught your videos. Something to look forward to when eyes are better i have to close one to tyr to type, + stuck in Boston for my husbands radiation for a brain tumor that grew back. I’ve wanted to wirte you and htnak you for the card i got from you in hte mail, we go hoome on the weekends.. YOur card brought tears to my eyes and made me feel so special.. Thank you so much I love it, it’s beautiful.
    Tahnk you so much. You are so amazing, kind and sooooooo talented.
    Many blessings and hapy Holidays.

  4. Win

    The time you post probably has no impact on me since I always want to see what you post, I keep my eyes open for them.

  5. Chantal Petrin

    Dear Sandy

    When I tried to follow the link to the poll, a message advised that I was unable to view the community on my device (tablette) and that I needed to logon from a desktop computer…
    Wondering if I am (again ) the only one with such an issue….

    I try an do a tour of YT and FB (or any other social media) in the early morning and again in the evening… but I have to admit I don’t see as many of you post as I used to…

    Not even a notification of the gift card card tutorial!!

    • Sandy Allnock

      On YouTube, make sure you click the bell icon – that gives you options for “personalized” which is YT deciding which ones it wants you to see, or “all” which is…all. LOL.
      To get to the poll, go to my yt channel and find the tab called “community.” That’s where those things reside.


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